Burux · Identity system, version 1

The sun in the cup

The Burux mark puts the sun inside the cup of the letter u. It says what the company does in one shape: capture energy and hold it for when people need it.

Three concepts, one chosen

We explored three directions before choosing.

A · Sun in the cup (chosen)Unique, shares its shape with the wordmark, reads at 16 px.

B · Charge barsA b built from rising bars. Strong, but close to generic battery icons.

C · Horizon fieldA sun cut by solar rows. Warm, but common and says solar only.

Logo versions

Primary lockup on light — Primary, on light backgrounds

Primary lockup on dark — Primary, on dark backgrounds

One-colour black — One colour, black: documents, stamps, engraving

One-colour white — One colour, white: uniforms, equipment, photos

App icon

Icon on sky

Icon, black

Minimum size: 16 px icon, 80 px lockup

Colour

Night#0E1B26Main ground, text on light

Solar#FFB21EThe sun, actions, highlights

Bone#F4F1EACup, light grounds

Steel#3A4B5ASecondary surfaces

Sky#5CE1E6Rare accent only

Proportion: about 60% Night, 25% Bone, 10% Steel, 5% Solar. The sun is the only warm colour; keep it small.

Typography

Archivo

Archivo ExtraBold for headlines; Figtree for text. Both are free Google Fonts. The wordmark itself is custom-drawn and is never retyped in a font.

Do

Keep clear space equal to the sun's width around the logo
Use the one-colour versions on uniforms and equipment
Place the logo on Night, Bone or a calm photo

Don't

Stretch, rotate or add effects, gradients or shadows
Change the sun to another colour or move it out of the cup
Add lightning bolts, leaves or maps of Africa